Digital Marketing Proposal for Geonsi Engineering Limited

Objective

The goal is to enhance Geonsi Engineering Limited's online presence, attract B2B clients, increase brand visibility, and redesign the website to improve user engagement.

Low-Budget Marketing Proposal

1. Website Redesign

Cost: K12,000 - K20,000 (One-time)

Includes a simple and professional website design using a CMS like WordPress with basic features such as contact forms, service pages, and SEO optimization.

2. Social Media Management

Cost: K2,500/month

Manages content on Facebook, LinkedIn, and Instagram with 3-4 posts per week, sharing service promotions, behind-the-scenes content, and more.

3. Google My Business

Cost: K1,000 (One-time)

Optimize Geonsi’s visibility in local search results by setting up a Google My Business profile.

4. Email Marketing

Cost: K1,200/month

Monthly newsletters targeting potential B2B clients, highlighting services and completed projects.

5. Search Engine Optimization (SEO)

Cost: K2,000/month

Improve the website's ranking on Google through strategic keyword optimization.

Total Estimated Costs

Premium-Budget Marketing Proposal

1. Website Redesign (Premium)

Cost: K35,000 - K50,000 (One-time)

Custom-built website with high-end design, real-time chat function, advanced SEO, and a portfolio section.

2. Social Media Management & Content Creation

Cost: K5,000/month

Manage content across multiple platforms with engaging visuals, custom infographics, and video content.

3. Google & LinkedIn Ads

Cost: K8,000/month

Run targeted ads aimed at key industries on Google and LinkedIn.

4. Search Engine Optimization (SEO)

Cost: K5,000/month

Advanced SEO strategy to improve organic traffic and increase visibility.

5. Email Marketing (Advanced)

Cost: K2,500/month

Bi-weekly emails targeting high-end B2B clients with case studies and industry insights.

6. Video Marketing

Cost: K6,000 (One-time)

Create a professional 2-minute promotional video showcasing the company’s services.

Total Estimated Costs